We live in an age of more prosperity and opportunity than ever before. We earn more, and spend more, increasing our need to plan for the future with the money and other assets we accumulate. But it isn’t easy. Dozens of outside factors affect our personal financial situations—economic movements, tax changes, wars, interest rate fluctuations, etc. The extent of it all can be overwhelming but by following a plan and taking advantage of professional advice, the effects of these factors may be minimized.
MINIMIZING RISK SO YOU CAN STAY ON COURSE TO WORK TOWARD YOUR LIFE GOALS
We understand that the term “risk” has various definitions to each individual. Throughout our many years of working with real-clients, we have witnessed how a person’s “risk tolerance” can change dramatically when the market is misbehaving. Our goal is to get you from point A to point B while smoothing out the valleys and the peaks. We focus on positioning your portfolio in the best possible mix of assets to pursue your objectives, taking only the risk necessary to get the job done.
Working with you to understand your goals, investment style and ability to tolerate market adjustments, we establish your Personal Portfolio Bench Mark. The PPBM takes into consideration your unique need for safety versus return.
The integration of risk management within your investment portfolio is not necessarily to “beat the market” but rather to provide a portfolio that has the opportunities for potential growth no matter the current economic climate. This may mean that during any “hot market” cycle you are lagging the overall markets’ performance, but it also helps manage when the “bubble” pops and the markets are on a downhill tear, your portfolio won’t be affected as much either.
Building a portfolio that is diversified* and does not present too much exposure in any one asset class, industry, company or global sector is part of the process. The objective is to build a portfolio that you can feel comfortable with no matter the market conditions.
* There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.